Value of Good Health

THE VALUE OF GOOD HEALTH - FOOD TRENDS THAT ARE DRIVING GROWTH You just need to scroll through your Facebook feed, turn on your TV, or open any magazine to see a headline about the latest super food or ingre...

The future of retail favours the brave!

They say that change is the only constant, never before have we lived in a time when this is more true. Not only do we live in an age of continuous tech innovation that is changing the way we communicate, how w...

What’s brewing in the European Beer and Cider market?

Europe remains an attractive market for beer and cider, consuming 20% of global beer volumes with the average annual consumption rate of 67 litres p...

Powering Consumer Electronic Growth

The boom of the consumer electronic market has seen some interesting times with some of the larger brands being too large to quickly respond to the changing market demands and with the emergence of younger chal...

Leveraging Collaboration for Growth - Unilever Case Study

For large global brands operating across multiple jurisdictions the challenge is not only to find the best approach that works in individual locatio...

Technology Driving Activation Marketing

In this digital age attention has become a rare commodity. The challenge for brands is to find new and innovative ways to surprise and delight customers in order to capture their imagination and engage with the...

For The Love of Good Coffee

The EFMP Group of agencies around Europe have a long well established history of working with some of the world’s leading coffee brands, growing brand awareness and driving record sales across the contine...