Instore Demonstrations are a great way to engage with new and existing customers to create brand moments that are memorable to the client. Your product and brand has a story to tell and shoppers like to hear these stories to learn how your brand can have a positive effect on their lives. The EFMP group of agencies believe demonstrations are an integral part of the marketing mix as the benefits of your product can be revealed in person which leads to direct sales and increased brand recognition. EFMP Brand Ambassadors can also report back in real time (live) on in-store activity, competitor activity, how retail staff engage with customers and stock level confirmation.
EFMP delivers innovative creative instore campaigns that truly differentiate brands. Sharing our expertise and experience across Europe ensures we are always pushing the boundaries of creative instore demonstrations.
Brand ambassadors are carefully selected to ensure they have the relevant skills and experience and that they truly represent the brands they work on. The EFMP have an extensive on-line database of ambassadors, hostesses, and promoters as well as a programme for advanced training to handle any brief. This, along with the execution of the brief, field supervision, training, technology and reporting enables the EFMP to consistently create successful campaigns throughout Europe.
The Instore demonstrations focus on the essences of experiential marketing appealing to the key senses – Seeing, Hearing, Touching, Tasting, Smelling. The EFMP’s experiential activities provide the consumer with creative and memorable experiences of your brand.
Instore demonstration can be used for a variety of reasons, some include:
- Providing sampling and demonstrations for trial campaigns
- Building awareness
- Recording consumer feedback
- Engagement and interaction with customers at point of sale
- Educating and training store staff
EFMP companies provide mystery shopper services across a broadening spectrum of clients – from retailers, into business-to-consumer, and increasingly, on a business-to-business basis.
We measure and report covertly on customer service and sales standards at the moment of purchase or influence. Clients increasingly use mystery shopping as a vital part of their staff motivation programmes, and to raise customer service standards across the business.
Get in touch today to discuss how we can bring a new level of creativity and innovation to your instore demonstrations.