Represented across 17 European countries the EFMP group of agencies has a wealth of knowledge and experience and understand how
important merchandising is to increase your brand’s presence instore and to drive sales. The EFMP has a proven track record across
Europe for the level of detail given to product placement and positioning to ensure fast inventory turnover. The EFMP teams are
category experts who are skilled at maximising instore space and updating shelf tags that yield higher sales and increase customer
EFMP provide ongoing and short-term teams of trained merchandisers to ensure your products are fully available at point of purchase,
often working together as the implementation partner to the clients own sales teams. EFMP will ensure that your vision for the brand
is presented and managed at the point-of-sale to deliver continuously improving results and outperform your competition.
The merchandising services are provided primarily in hypermarkets, but projects such as shelf refits, equipment installation, and
major point of sale material placement are carried out across a wide range of retail and other commercial channels.
The EFMP have the experience, knowledge and skilled teams to implement successful merchandising services throughout Europe.
The EFMP understand how important real-time results of a brands position instore are. The EFMP provide teams of trained people to
carry out short-term or ongoing audits of your products, your assets and their position within the stores – for example:
- Is your product available for sale, is it correctly sited and well displayed?
- Is there sufficient stock holding?
- Do you have an up to date asset register?
- Do you know the customer and /or consumer attitude to your product?
These insights can be tailored to the client’s requirements and the results will be reported back rapidly, often through real-time
electronic transfer, for immediate client action.
For more information on our merchandising and auditing service, get in touch today.