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mistery shopping

The EFMP partner agencies provide mystery shopper services across a broadening spectrum of clients which include retailers, business-to-consumer, and increasingly, on a business-to-business basis. Sharing the understanding of pan European trends and their combined experiences, the EFMP partner agencies are best placed to develop mystery shopping campaigns that deliver the most sustainable results.

The focus remains to measure and report covertly on customer service and sales standards at the moment of purchase or influence. Even if there are customer service processes in place for employees to adhere to, using a mystery shopping programme provides the direct response as to how well those processes are being implemented and how customers are being received. 

Our partners' clients increasingly use the feedback from the mystery shopping programmes as a vital part of their staff training. The insights provided help easily identify patterns of consumer and staff interaction for each location and enable brands to raise their customer service standards across the business. The feedback collected is also effective in identifying new revenue streams that may have been over looked or not fully optimised. 

The EFMP knowledge and experience of 20 European markets gives our partners the insights and knowledge to help their clients to easily test new markets, enabling brands to gauge market sentiment before having to fully commit to a location. 

Get in touch today to learn about the EFMP approach of knowledge-sharing that adds value to how our partners tailor mystery shopping programmes for their clients that identifies new opportunities, improves customer service and increases sales.

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