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11/12/2016

GIMMO Virtual Promoter by ppm factum won a POPAI Award 2016!

POPAI Central Europe Association held on November 24th 2016 another year of international event named „POPAI DAY“ which also included competition POPAI AWARDS for the best communication and advertising tools at a point of sale. ppm factum registered GIMMO Virtual Promoter and are happy to announce that GIMMO won the award in a cathegory of Digital Communication! Among many other exhibits it appealed both to the expert jury as well as to the visitors – clients from top and middle management, retailers and POP producers.
POPAI Central Europe Association is the branch of the international association POPAI. It represents the marketing at retail industry and works for professionals within this sector. At the same time it is the leading non-profit international voice of in-store marketing through promoting, protecting and advancing more than 1400 member companies worldwide. The „POPAI DAY“ is one of the biggest and most visited retail happening in the Czech Republic.
This year the visitors could meet ppm factum Virtual Promoter Team and explore the appliction LEGO Ninjago, play the game and get to know in detail how GIMMO works, what the main functions are and what benefits it can have for their business.
They mainly appreciated the interactive way of communication and a unique and modern character of the device. Selected comments from visitor´s questionnaire was confirmed again:
„Really a very interesting new thing in a long time, mainly we appreciate that it’s modern and trendy.“
„Unexpected possibility to mix fun and advertising, there’s a future!”
„The application solution looks really smart, I like the fact that it can be tailor-made according to what we have available and what we want to communicate.“
GIMMO. Leads to the goal.