15/02/2018

FMI prove that Private Labels are Simply Better

FMI Ireland have recently show-cased the work they have been doing with Dunnes, the leading Irish retailer, in promoting their Private Label range of products. This article first appeared in Shelflife magazine....

17/01/2018

How to present a new product category to a new market!

3 main takeaways: FIND the associations that best open customers for a new way of thinking TELL your clients the story they will identify the new ...

08/01/2018

Outsourcing times - The present of the service market

Outsourcing has become one of the protagonists of the services market in recent years. In 2015, in Spain, there was talk of 52% of companies outsour...

03/01/2018

Decisions, decisions… a case for behaviour planning

One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made instore for th...

22/12/2017

This Christmas, Dove brings the gifts with the help of g7

We all know that the Christmas season is filled with plenty of warmth and a great deal of wishes: people go on a lot of shopping sprees, they spend ...

22/12/2017

New Model Of Virtual Promoter Entertained Visitors In A Prague Shopping Mall

06/12/2017

Orchid's 3 Top Retail Tips for Christmas.

The countdown to Christmas has well and truly begun. As consumers gear up for Christmas 2017, retailers are under increasing pressure to ensure that their shelves remain stocked to cope with the constant consum...

30/11/2017

Going Beyond In – Store - Demo Shopper Experience.

French partners, Impact Field Marketing Group, through their creative subsidiary,Impact Sales & Marketing, have launched a premium Ambassador Program aimed toenhance the shoppers' brand experienceat the poi...

29/11/2017

Omnichannel - buzz word of the year - again!

Repeatedly we see well-intentioned efforts from both retailers and brands trying to demonstrate that omnichannel is about creating a uniform image and identity online and in-store – It’s not! It's m...

10/11/2017

Option One executes Nespresso "Back to School" Promotion in Poland

Option One executed Nespresso "Back to School" promotion, being a part of overall Demo Days project run in major electrostores throughout Poland. Cu...