Option One promotes Frantics – new PlayLink games, available only on PlayStation!


EFMP strengthens it's partnership in the United Kingdom.

The EFMP are pleased to confirm that the largest privately owned field marketing UK business, Field Sales Solutions, has joined as the newest member...


Why Your Brand Should Think of Summer Activations

Despite the cold weather, we are headed into Spring, and Summer is just around the corner. Our Belgian Partners, Promosapiens, look back at the summer activations which they delivered last year for two exciting...


Option One executes Actimel sampling

Option One has been selected by Danone to execute nation-wide In-Store sampling of several new Actimel products (tastes). The activity started in the middle of March and will continue over several weekends. Op...


Impact Sales & Marketing is number one for Outsourced Sales Team Activations in France.


Why would anyone want anything else than gold?!

ppm factum introduced a unique experience for all the coffee lovers!ppm factum prepared an original campaign for the company Jacobs Douwe Egberts that focused on introduction of exclusive French coffee brand L&...


The rise of Fairtrade and ethical shopping in the UK

The time between 28th February and 11th March marks the Fairtrade fortnight, which is aimed to raise awareness about the farmers and workers who gro...


FMI prove that Private Labels are Simply Better

FMI Ireland have recently show-cased the work they have been doing with Dunnes, the leading Irish retailer, in promoting their Private Label range of products. This article first appeared in Shelflife magazine....


How to present a new product category to a new market!

3 main takeaways: FIND the associations that best open customers for a new way of thinking TELL your clients the story they will identify the new ...


Safilo Group, the Rinascente experience

Safilo Group is the second most important player at worldwide level in production and distribution of prescription glasses, sunglasses , sportswear, ski goggles and ski and bike helmets La Rinascente is an Ita...