The EFMP understand how important real-time results of a brands position instore are. The EFMP provide teams of trained people to carry out short-term or ongoing audits of your products, your assets and their position within the stores.
There are three main types of audits:
include ensuring that your product is available in-store, correctly sited and well dis-played. The team will make sure that there is sufficient stock holding and no “out of stock” signs and that the products are correctly priced with the correct labels.
Audits of promotions
include checking instore signage, special display ads, the correct seasonal labels and pric-ing. The team are able to check sales associate training, awareness and compliance with in-store programmes.
Audits of general appearance, presentation, cleanliness and store safety.
Feedback on the overall store presentation is important. Merchandising audits cannot be conducted in a vacuum, the overall presentation has to be conducive to a positive cus-tomer experience.
These insights can be tailored to the client’s requirements and the results will be report-ed back rapidly, often through real-time electronic transfer, for immediate client action.
For more information on our merchandising auditing service, get in touch today..